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Three in the past and the future stands on the wave of private capital, entrepreneurs face is 3 different fate. Niu Gensheng High prices to “daughter” married into a Chinese food giants Mengniu, holding a large amount of money, there are many possibilities for the road. Lee pure passer in the “gamble” on the table lost the “love child” Prince milk , Back then even more difficult. Xinli was raised single-handedly “good pig” Huiyuan could not dispose of in accordance with their wishes, he can only continue to “disguise.” 3 different fate made clear that the same question, China’s private entrepreneurs to enter a career, “old age” should go?
“Married woman” into the giants and then map “retreat”
“Mengniu themselves married, her husband’s family is very forces called in the food. Bride price is high, 61 billion.” This is a friends of the Chinese food joint Magnolia Fund to buy 20% stake in Mengniu evaluation.
1958 born Niu Gensheng if there is already a line of “Big Brother”, he often “cow” claim. And the success of the Hong Kong dollar 955 million cash, so that “ox” has become the first truly rich Chinese dairy.
Completion of the transaction, “Silver Bull”, “Taurus”, Niu Gensheng, and other persons acting in its stake will fall to 5.78%, 2.11%, 3.96%, 3.33%, total holdings into 15.18%, while the grain with a stake in Magnolia rose to 20.03 percent. Obviously, Niu Gensheng handed over control of Mengniu’s real, people began to recall the remarks Niu Gensheng four years ago.
2005 9 months, Niu Gensheng announced resignation Mengniu Dairy President’s office, the same time, Mengniu Dairy global recruitment CEO. It is also at that time, Niu Gensheng admitted for the first time the media, want to retire at the age of 50, out of Mengniu’s management. Perhaps this is the so-called 50 Heaven knows it.
2008, the Niu Gensheng 50. In all speculation whether he is to fulfill its promise of retirement when a sweeping national dairy industry, ” Melamine Incident “, so Niu Gensheng and his Mengniu are not spared.
The second half of last year, Niu Gensheng almost dormant, before the media appearances few and far between. Can imagine, this is the most difficult he and Mengniu time. When he re-appeared in public before, the same suits and ties, the same green Mengniu tie, but the color block not live hint of pine.
More than six months later, Niu Gensheng in the process of introducing the grain again and show “Niushi” Wisdom: Enterprise storm has passed, back in the food great patron. Previously, Mengniu no background of state assets. The COFCO entered, can bring government support to reduce the company’s future risk factors. Niu Gensheng along the way really easy. In 1999, the fourth decade of Niu Gensheng just beginning Business . However, the new face of the strong Mengniu Erie. Taking into account the original Erie helping his career, and Mengniu start-up of the actual situation, Niu Gensheng adhere to the retreat. Mengniu outgoing Advertisement Slogan is: the Ely study, a good showing for the national enterprises. Of external publicity at that time was Inner Mongolia Mengniu Dairy’s second-largest brand, first, Erie. Niu Gensheng in different occasions, that the Erie, words are always full of the old Erie’s love and respect the leadership of Zheng Junhuai. Niu Gensheng practice gradually win more sympathy and support. Why then do so on their own, Niu Gensheng’s resolution is: “do not fight back, fight, restrain from any, and only this way can survive, while growing up.”
After 10 years of hard work, sold shares Niu Gensheng Mengniu Dairy will be out of it? One theory is that he will once again retreat into advance. The end of 2007, ox ox Foundation of construction investment. This is a major investment in the agricultural sector fund. The agency is currently the biggest investment in modern animal husbandry is the restructuring of Mengniu. After a trade event, has always been full of Niu Gensheng elan and formed a new consensus with the industry: “those who have milk was the world”, into the upstream, investment and operation of modern farm. It is understood that the modern animal husbandry Mengniu completed capital increase in September last year 250 million U.S. dollars, by the giant cow KKR funds and international co-financing risks, and plan the future in the United States or Hong Kong market.